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It's true that great content tends to naturally attract an audience. It does not, however, guarantee that it will be the best audience for your brand.

  • Connect your content to your product.

  • Buy your product because of your content.

 

 

Defining who your real audience is will help you focus not only on creating great content but on creating the right content. It makes it easier to create content that establishes you as an authority in your industry, rather than creating content for its own sake.

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